| During the mid-1950s, Warhol began frequenting a chic restaurant-general store named Serendipity 3 on Manhattan's East Side. He liked the extravagant desserts and he got on famously with the three smart young men that owned the place. Andy often dropped by in the afternoon, after making the rounds at the as agencies, and sometimes he'd show the I.Miller drawings that had been rejected. Steven Bruce, one of Serendipity's co-owners, thought the rejects were often better than the ones chosen for publication and suggested that Warhol sell them through the store, which had a style-conscious clientele. Andy thought that was a great idea, so Serendipity had a batch of the drawings framed, priced them between twenty five and fifty dollars, and sold them off the walls. Before long, the store became known as a showcase for Warholiana, while the artist himself spent so much time there that many people suspected he was a part owner. |
